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Showing 2 results for Subjective Norm

Mrs Jamileh Mokhtari Noori, Mrs Sima Zahri, Dr Farideh Yaghmaee, Dr Abbas Ebadi, Mrs Mehrnaz Yooldashkhan,
Volume 5, Issue 19 (1-2011)
Abstract

Study of factors relation to internet use with usage of internet by teachers according to Theory of Reasoned Action Mokhtari Nouri J (MSc.) - Zohari2 S (MSc.) - Yaghmai3 F (Ph.D) - Ebadi4 A (Ph.D) - Yoldashkhan5 M (MSc.). Introduction: Due to the necessity of using the Internet as a source of important information by scientific community is increasing, thus determining the factors affecting faculty member's intention to use the Internet according to their position must be knowledge and important sources of information are familiar, has been considered. Therefore this study to determine the rate and factors relation to use the Internet to use intention by faculty members based on the theory of reasoned action was done. Methods: This descriptive correlation study that was conducted in 1388, the theory of rationed action was selected as the theoretical foundation and relation of the three factors: attitude to internet use, subjective norms to internet use and external variables (demographic characteristics) with intention to use the internet was measured. Sampling method was sensuous and samples included all faculty members of the one of school of Nursing consisting of 29 persons. For attitude measurement to use the internet was used validated and reliable questionnaire 40 items and measurement of subjective norms to use the internet (8 items) and intention to use the internet (6 items) was done by making researcher questionnaire after acquisition of validity and reliability. Statistics tests were performed as Spearman, Pearson, Linear Regression Analysis, Multiple Regression Analysis and Multicollinearity analysis. Results: In most samples, attitude was average and subjective norms were high and in half the samples, intention to the internet was average. According to the theory of reasoned action, between attitude and subjective norms to use of internet was existed direct correlation and was predictable (P<0.01). Significant correlation between gender and attitude to use of internet (P=0.012) and also level of education had significant correlation with intention (P=0.014). Also between clinical experience and attitude to use of internet was seen correlation (r=0.56, P=0.003). Conclusion: Increasing of positive attitude and subjective norms to internet use will culminate intention to internet use (factors of the Theory of reasoned action). Key words: Attitude to internet use, Subjective norms to internet use, Intention to internet use, Theory of reasoned action, faculty members
Parisa Ekhbari, Hossein Mohsenipouya, Fatemeh Rakhshani, Alireza Mezankhani, Soheyla Khodakarim ,
Volume 14, Issue 5 (12-2019)
Abstract


Introduction: Aesthetic surgery has been growing in recent years in Iran, and girls and women have the largest number of facial cosmetic surgeons. Given the significant presence of girls and women in society, can community pressures affect women's ability to perform cosmetic surgery? In this study, the subjective norm of the applicants for cosmetic surgery was evaluated and compared with the non-applicant group referred to hospitals affiliated to Shahid Beheshti University in 1395.
Methods: This is an analytical and comparative study. 400 women in two groups of facial cosmetic surgery and non-admitted facial cosmetic surgery patients referred to a hospital covered by Shahid Beheshti University were compared. Sampling method was clustered. The data gathering tool was a researcher-made questionnaire.
Results: Among 200 applicants and 200 non-existent women, 96 (48%) and 88 (44%) were in the age group of 35-35 years, and 86 (43%) and 88 (44%) at the undergraduate level. In the applicant group, 118 (59%) were single and 80 (40%) were married. In the non-existent group, 117 (58.5%) were single and 78 (39%) were married. The study of subjective norms in the two groups showed that the subjects in the Applicant group significantly than non-applicant group believe the subjective norms (P-value < 0.001).
Conclusions: In this study, subjective norm were identified as an effective factor in performing cosmetic surgery. Applicants are influenced by the views of the most important individuals in their lives, including parents, spouses and doctors, and follow their opinions for cosmetic surgery, while non-adherents do not follow such a pattern. Therefore, in future studies, it is necessary to provide interventions to educate self-esteem applicants so that they cannot easily be influenced by the opinions of their circles.
 

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